The Medium is the Massage
Marshall McLuhan; design by Quentin Fiore.
New York: Random House, 1967. Small quarto. Moderately soiled pictorial boards in a somewhat scuffed, unclipped dust wrapper protected by an aectate cover. Letter from the publisher laid-in. Advance association copy of the first edition. Near fine.
An Inventory of Effects. Advance copy of the seminal work sent by the publisher to the French painter René Cera at the request of Marshall McLuhan. Though the letter is addressed to a Mrs. René Cera, we suspect this was an oversight of the "Publicity Associate," who likely mistook René for a woman. Cera painted "Pied Pipers All" for McLuhan; based on theme "T.V. in Action," it now hangs at the McLuhan Centre for Culture and Technology at the University of Toronto. The book was McLuhan's defining achievement. It has become a seminal text in a number of fields, particularly graphic design and media studies. The essential argument is that different mediums produce different effects on the human sensorium (as with most classics: banal now, revolutionary then). A stunning book even without the association, and with it, the best copy currently available for money.
“Art is whatever you can get away with.”